Implementation Consultant | Product & Operations Strategist
I make complicated businesses easier to understand, operate, and grow.
Open to select opportunities
Six projects across six industries
The work
Two of them are mine. Four belonged to someone else who had already built something that worked, and needed it to be understandable from the outside.
Consultancy · Ongoing
Growth needs more than marketing. It needs infrastructure.
A consultancy built on the premise that most growth problems are operational problems wearing a marketing costume.
What I didFounded and lead the business: positioning, service design, delivery model, and technical direction.
The problemCompanies buy campaigns when what they actually need is a working system underneath.
Software product · Ongoing
Start with the route, then design the business around it.
Specialized operations software for pet waste removal companies, built by working outward from the one thing the whole business depends on: the route.
What I didProduct vision, industry research, workflow architecture, requirements, prioritization, and QA.
The problemAn entire industry running on generic field-service tools that do not understand per-dog pricing, service frequency, or a technician standing in a fenced yard with no signal.
Client engagements, led directly
Four businesses in four unrelated industries. The common thread is that each one was already good at the thing it does, and none of them could explain it.
Local field-service business · Client engagement
Turning a local service into a recognizable, bookable community brand.
A Downriver field-service business that needed to explain itself, earn local trust, and take bookings while the owner was in someone's back yard.
Nonprofit organization · Client engagement
Designing one digital home for an entire community ecosystem.
A Southeast Michigan nonprofit supporting autistic individuals and their families, with several programs, many audiences, and one website that had to serve all of them.
Construction and exterior services company · Client engagement
Translating decades of field credibility into digital trust.
A construction company whose reputation was entirely offline, and whose website had to make a homeowner comfortable enough to request an inspection.
Event and rental services company · Client engagement
Repositioning a practical service as a premium event experience.
Climate-controlled restroom trailers for weddings and corporate events, in a category that everyone assumes is the opposite of premium.
What I actually do
Five moments in a piece of work. Most engagements need three of them. The trouble usually starts when somebody skips one, because the handoffs between them are where projects fail.
Before anything gets designed, the business has to agree on what it is, who it serves, and what would count as working.
Turning the direction into a structure people can move through, whether they are a customer, an employee, or a technician in the field.
The part most strategy decks skip. The forms, logic, and automation that make the experience actually run.
A launch is an operational event, not a deployment. Someone has to be there when the environment does not match the plan.
Once it works, it has to be found, understood, and improved. This is where marketing supports the system rather than replacing it.
Most people who can do the strategy hand off before the build. Most people who can do the build were not in the room for the strategy.
The value is in covering the whole line.
The invitation
I read everything that comes through here. If the fit is close, I would rather have the conversation than guess.
Open to select opportunities
Career and collaboration
Full-time roles, contract work, project collaboration, speaking, and introductions. This one comes straight to me.
me@brendan.businessStart a career conversationConsulting, through The North
Digital strategy, business systems, customer journeys, websites, automation, and operational infrastructure.
brendan@thenorth.consultingStart a consulting conversation
